top of page

*MS

Eco Fashionista Marketing Plan

Joey Battley, Luana Scoralick, Martha Sam, and Jessica Stallings

Martha_Graphics 4.png
Image by Alyssa Strohmann
Martha_Graphics 1 (1)_edited.png
Martha_Graphics 1 (3).png

Mission

Our mission is to show our love for fashion while taking care of our planet by reducing the effect of fast fashion and preventing more pollution in our water and soil. We also aim to help companies rebrand by helping them fulfill customers' demand for more sustainable and quality clothing.

Image by Farol 106
Image by USGS
Image by Babs Gorniak

Vision

ENABLE COMPANIES TO CREATE SEPARATE DIVISIONS THAT RECYCLES THEIR CLOTHING

EDUCATE CONSUMERS ON THE EFFECTS OF FAST FASHION

CREATE ENVIRONMENTALLY FRIENDLY ALTERNATIVES

Martha_Graphics 1 (2).png

SOCIAL MEDIA FOLLOWERS

Increase awareness of fast fashion by gaining 10,000 followers on all social media platforms by Q2.

Tracked by watching the follower amounts on social platforms and in the channel section on google analytics

Martha_Graphics 3 (8).png
Martha_Graphics 1 (1)_edited.png
Martha_Graphics 1 (1)_edited.png
Martha_Graphics 1 (1)_edited.png

Objectives

TRACK BLOG POSTS VISITS

Increase awareness of donors by 20% by Q1.

Tracked by using google analytics by  looking at the blog posts and amount of users that reached these posts.

TRACK PARTNERSHIP PAGE VISITS

Attract fast fashion partners by launch.

Tracked with google analytics through the partnership page section looking at the amount of users and the duration of sessions.

Martha_Graphics 1 (3).png
Screenshot 2024-10-24 163117.png
Martha_Graphics 1 (2).png

Website Structure & Wireframes

Screenshot 2024-10-24 163139.png

SEO RECOMMENDATIONS
to improve search listing

Captions on images | Short meta descriptions | Using keywords in headers | Internal links between pages

Screenshot 2024-10-24 163154.png

© 2024 by Martha Sam.

bottom of page